How Influencer Credibility and Advertising Disclosure affects Purchase Intention

In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the return investment from is higher than other channels. Therefore, here to stay, pandemic turned customers online. Nowadays, most often collect information regarding products or services influencers. The factors that may affect customers' purchase decisions are seen influencers' credibility disclosure. A systematic literature review was done provide an overview of related field impact disclosure source intention. terms ("Purchase intention") ("influencer credibility" OR "source “advertising disclosure”) were used data. papers reviewed determine how customer behavior. Results indicate traits positively influence intention, advertisement intention differently.